The Jumeirah Group sponsorship team is responsible for promoting the Jumeirah brand worldwide through initiating, managing, and directing sponsorships and special events. It focuses on four distinct elements: sports, art and culture, luxury brand partnerships, and special charity and government events. Their primary objective is building unique sponsorship opportunities and relationships within each of these key elements to positively impact, promote, position, and protect the Jumeirah brand and hotels, whilst ensuring alignment with the Jumeirah Group’s core objectives.
By successfully creating and implementing innovative and strategic relationships with luxury brands i.e. VIP/celebrity ambassadorial roles, premier sporting events - the Jumeirah Group is able to position itself at the forefront of luxury globally and create brand awareness.